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Home | Feature Articles
 

Feature Articles

Find the latest feature articles here!

We generally post new articles every day, and most of them can be found right here. Click on any headline below to find the full article.

And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.

How To Gain BIG Improvements In Your Websites Conversion Rate
When asking people what is the biggest stumbling block in their web business, the answer in many cases, is getting traffic to their sites. Although traffic is essential it's not the only thing you can do to improve your business. If you're already getting people to your site there are four simple things you can do now to make more money from those people by improving your websites conversion. Here's how . . . keep reading
Get Your Email Delivered and Read By Your Customers and Prospects
Get Your Email Delivered and Read By Your Customers and Prospects Getting your email delivered and into your customers and prospects email inbox is half the battle over with. Getting them opened and read is the next hurdle. There are a number of simple steps you can take to improve your deliverability and open rates, starting with this point which is . . . keep reading
Part Two - Gold Member John Richardson In South Africa
Part two of John Richardson's article in BA's High Life magazine and his trip to South Africa to play golf. . . . keep reading
Gold Member John Richardson In British Airways High Life Magazine.
Gold Member John Richardson In British Airways High Life Magazine. Through his Information Marketing Business John was treated like royalty by British Airways as he was flown first class to South Africa to play golf! But not just any golf course... the highest golf course in the world. Have a read of the article and follow the link to watch the video on the BA site. . . . keep reading
So you think you want to be successful?
Neil and I consider ourselves very fortunate that we get to speak with, and email with, a lot of people. Alongside this is the numerous correspondences from people who contact me to ask questions, have a chat or even tell me . . . keep reading
Walking In A Winter Wonderland
Walking In A Winter Wonderland Many parts of the country have experienced a full blanket of snow over the last few weeks; here you can see my update in the snow and a Christmas message. . . . keep reading
8 Ways To Boost Your Profits
In my experience it's very rare for business owners to carefully analyse the contribution to net profit of different products, services, channels, campaigns and activities. Maybe a god send but we did macro manage the numbers when we were in Corporate life, some habits die hard. Here's how you can too . . . keep reading
The Place For Marketing & Money Making Know How
The internet marketing forum is a buzz with excitement and statements of intent following a terrific UKGE3. Watch this quick video now. . . . keep reading
Information Marketing Mistakes and How To Avoid Them
Having worked with thousands of Information Marketers over the years there are always areas where they can improve and I see a lot of marketers making the same mistakes. Don't be one of them. Here's the most common ones and how to avoid them . . . keep reading
Roller Skating and Marketing!
Roller Skating and Marketing! Marketing online is actually simple. Bring people to your website, capture their contact details and then create an environment where you can make your offer to people who you have built a relationship with. Here's a great example of how collecting contact info helped make an very successful roller skating night (Yes, you can see me on skates as well! . . . keep reading
Do you suffer from information overload and how do you handle it?
Information overload can be a real obstacle in business especially when you're starting out or if you're looking to expand an enterprise. In many cases a cure is to simply STOP gathering information and get started, however here's a video where I show you how I handle some of the information I receive and digest each week and month . . . keep reading
Did you know I can hang a Welshman
Did you know I can hang a Welshman I know hanging a Welshman is an unusual headline and not one I'd really want to do but there is a great story here that you can take and use in your business to bring in the people YOU want in your business. . . . keep reading
Who says you're too young to start marketing?
Over the weekend I was at a friends house for a few beers and a Chinese meal when we started discussing marketing in our businesses (he has his own business as well). One thing that came out was the fact that many people don't try something just . . . keep reading
Business Prevention - How Can MarketingFile.com get it so wrong?
Business Prevention - How Can MarketingFile.com get it so wrong? In today's emerging economy I am still amazed at how many firms just don't get it and seem to have 'Business Prevention' departments working at full steam. Here's a classic example from MarketingFile.com making the customer jump through too many hoops. . . . keep reading
David Ogilvy Talks Direct Response Marketing
David Ogilvy Talks Direct Response Marketing This short David Ogilvy video is essential viewing for internet and direct response marketers as it covers the core principles of direct response advertising (which many people miss completely) . . . keep reading
Are you like our waiter on holiday?
Are you like our waiter on holiday? When running your own business, especially as an entrepreneur, there is a tendency to try and do several things at once and in retrospect you can often end up completing nothing fully. In this video update from Aruba in the Caribbean I explain how our waiter on holiday reminded me of how some people try and run a business. . . . keep reading
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