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Effective and Profitable Email Marketing
Successful email marketing revolves around building a relationship with your prospects and customers, however that is just one step in the whole marketing process. To be truly effective as an email marketer you must know how to target the right people with the right message at the right time. Message to Market Match is what you are looking for.
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Are You Putting Your Marketing On Autopilot?
Let me ask you a question? Are you getting the most out of your most valuable asset ever day? Do you know what this valuable asset is and how you got it? If not then this short article will help you focus on what you can do to increase your profits and put the whole process on autopilot once you have it in place. Have a read how . . .
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When Personalisation Goes Wrong
Email marketing continues to be one area that requires constant attention from us as marketers as spam filters and aggressive tactics by spammers try to erode its effectiveness. Here are three points to help you get your email opened and read. The first is personalisation...is it good or bad? . . .
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What do your emails say about you?
Email marketing has taken a battering over recent years with declining deliverability and getting your recipients to open and your messages. In many cases we are battling with the illegal mass mailers and spammers of the world. Here's a list of email marketing sins that could get you blacklisted... . . .
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Build Your Customer List
Unless you're a complete novice to marketing (not just Internet marketing) you'll know that your own customer list is vital to your success. From the early days of mail order the successful Entrepreneurs have understood the value of spending time building a customer base loyal to them. . . .
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How Do You Handle Email Unsubscribe Requests?
Email marketing is a major weapon in your online marketing arsenal and there are certain rules you need to follow such as giving the people on your email list the ability to opt our or unsubscribe at any time. A reputable company will ensure you allow this however, even the big companies don't seem to 'get it' here's a good example. . . .
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Using HTML Emails To Make An Impact In Your Market
If you ask me quietly what I think of HTML emails I'll tell you I prefer not to receive them, or to send them. The reason? HTML is 'more' likely to be picked up by the spam filters, many people have their email client to NOT show graphics in emails (most email clients have . . .
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Why should I complete your survey?
Asking your prospects and customers to fill out a survey is an ideal way to get a 'feel' for what your market is looking for and although not foolproof the responses do provide food for thought. Here is an example of how not to do it from a leading marketing magazine, I guarantee their responses will be very low...don't make this mistake yourself when running your own surveys. . . .
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Marketing - A Reason Why.
Marketing can be described as everything you do to attract clients into your business where as a promotion is a specific event and time based activity get people to buy your products or services. In this article we'll discuss what's involved in running a promotion... . . .
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Creating autoresponders one step at a time.
An autoresponder is basically an automated email message that goes out to a customer or prospect in response to a specific request such as a sale, joining your email list or in answer to a frequently asked question... but are you leveraging the value? Discover how you can get more from your email communications... . . .
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Is Email Marketing Getting Harder
Recently there's been a lot of buzz around the use of email as a prime marketing weapon or more specifically the increase use of spam filters and the introduction of mandatory double opt in on several of the autoresponder providers. What can you do as an Information Marketer who uses the Internet and email to reach your customers and prospects? . . .
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Signature Files
I first wrote this article in November 2001 and was pleasantly surprised to see how it is still very applicable today. Signature files are used in many places across the Internet; however many are ineffective and can do more harm than good. Discover the 'sig' file rules . . .
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Using Autoresponders
Autoresponders are an essential tool for all online marketers and should form an important part of your marketing mix. An autoresponder is an automated email message that goes out to a customer or prospect in response to a specific request such as a . . .
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