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Home | Offline Marketing
 

Offline Direct Marketing

Using offline marketing to drive online sales and higher profits in your business.

We consider ourselves as Information Marketers and as such use offline marketing extensively in our business sending out 100's of thousands of direct mail pieces throughout the year, advertising in niche market magazines and using guerrilla tactics to spread the word about our various businesses.

By using offline tactics to drive online sales we maximise the potential of many different marketing media

Extra Profit After The Sale Has Been Made
In this article I'm going to reveal to you three tactics we use in our niche markets to bring in extra sales AFTER the initial sale has been made, usually via the web. Even if you only sell a . . . keep reading
Coaching and Consulting On The Internet
Over the last 12 months or so there has been an explosion of ‘coaches’ appearing everywhere I go and wherever I speak. In fact I can guarantee that there will be at least a . . . keep reading
The Seminar and Workshop Business
Before we get into the subject of running your own seminar business I must point out that we do run our own seminars and workshops…however, there are many people in the UK and overseas who are . . . keep reading
Offline To Online and Back Offline Again
We've been running several tests recently to see if we can take advantage of offline advertising to drive online sales with scaleable results. We started by placing simple classified adverts in niche publications, and the national press, for several different products and had a number of different offers to tempt people to our websites. . . . keep reading
The Usual Suspects, Prospects, Buyers Of All Kinds And Your Champions
As your business grows and importantly, as your list grows, there are new decisions you need to be making, your customers must be ranked in order of importance to you. Yes, some customers are more important to you then others and by taking the time to rank, or . . . keep reading
Networking To Success
Networking is a much underused offline tactic, however if it's done correctly can be one of the most powerful tools in your marketing arsenal. Networking is important because its about relationship building and people tend to buy from people that they like and have a relationship with. . . . keep reading
Using Offline Tactics To Drive Online Sales
The business of Information & Internet marketing extends far beyond the online world and if utilised can bring a whole host of new prospects and customers.Let me give you a specific example of how we used simple offline tactics to . . . keep reading
Signature Files
I first wrote this article in November 2001 and was pleasantly surprised to see how it is still very applicable today. Signature files are used in many places across the Internet; however many are ineffective and can do more harm than good. Discover the 'sig' file rules . . . keep reading
How to use offline sales and marketing tactics to drive online sales
Learn how we deployed some simple but very effective offline sales and marketing tactics at a trade show we visited to successfully get our membership site, known and broadcast on satellite TV . . . keep reading
7 Offline Tactics To Drive Visitors To Your Website
Although I love eBooks & downloadable audio products due to the simplicity they offer, to really grab and dominate a market you'll need to sell physical products as well. In upcoming articles we'll take a look a closer look at physical products, their creation, . . . keep reading
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